Millenials are the new target for most of the business because they have the largest population and are the most influencial. Therefore it is important to know what are the things that makes them interested. In this article we will show you different ways to reach thr market of millenials.
Visualize the story
That said, millennials would much rather watch than read. With shorter attention spans and busy lives, visual content is much easier for them to digest than a lengthy page describing how your service works.
- So, tell your company’s story with visuals:
- Avoid stock photos as much as possible.
- Use real photos that reflect who you are as a company and what you do.
- Play around with other content that fits your brand’s personality. For example, memes, GIFs, and infographics.
- Ensure that every visual element is high quality.
Millennials are a hard group to crack when it comes to loyalty. However, marketers have found that user-generated content (UGC) is one way to get around this hiccup as they tend to trust their peers more. So, a thumbs-up vote from others will go a long way in helping you instill trust and build loyalty.
There are some ways you can use UGC on your site:
- Enable reviews and ratings for your products or services.
- Include customer testimonials.
- Add photos and videos from customers that showcase how your products look, feel, or can be used.
Keep up with best practices in design
Web design best practices can often be tricky to nail down as they’re always evolving, and tech-savvy millennials are at the forefront of that evolution. Don’t fall behind them. Schedule regular assessments and updates at least once a year.
Minimal is always better when you’re marketing to a millennial. Get to the point quickly because once their attention is lost, they’ll close your app, exit the browser tab, or worse, unfollow you.
Think of a brand like Google. There’s nothing too flashy about the Google brand or any of their products, yet people flock to them in droves. Their focus is on a clean interface that lends itself well to a superior user experience, and their brand messaging is short, quick, and friendly.
If your company is involved in the community and in giving back, don’t be shy about sharing it. Forbes reported that?75% of millennials?have a very high opinion of companies with a strong philanthropic spirit.
Maintain a blog
A blog is a great way to show off who the people are behind your company. It’s also an opportunity to demonstrate that you’re focused on delivering real value to your customers and that it’s not just about the bottom line. With 33% of millennials primarily using blogs to?help them make a purchasing decision, this is something your site can’t afford to do without.